Let's not forget FCA = fiat Chrysler. So we have gussied up Fiats or Chryslers. Take your pick! Oh my....
So let's critically analyze this statement.....FIAT, which by the time Marchionne purchased Chrysler, was in control of Ferrari, Maserati, Lancia, and FIAT, found Chrysler to be desireable because it provided instant brick and mortar for FIAT SpA....Dealers, Production Facilities.... an instant presence in North America that they could obtain for a song, and the rights to JEEP !! So, due to the crisis that was present in the US for the big 3, Chrysler was the most strategic for FIAT SpA....Cheapest to obtain, nationwide dealer network, and the potential to profit from the very popular JEEP brand....The outcome of this acquisition?
FCA (the new conglomerate name, not a conglomerate from 100 years ago), invested heavily and reaped the rewards of profit from innovation in stale Chrysler products and advancing the JEEP brand. So, if anything, FCA (or shall we say FIAT SpA), was guiding the newly acquired offspring of JEEP / CHRYSLER. Does this acquisition change 100 years of history ? Is there any part sharing between our Giulias and a Chrysler product (and I'm not counting window switchgear here, we're talking about significant engineering points)? The point, which I just can't seem to get across, is that Audi is an upwardly mobile VW......The Giulia Q 4 Ti Sport is reaching up and has a design that is influenced in thought, engineering, and philosophy with a very upscale design......
