I agree. There seems to be non-stop ads for Volvo on the idiot box. The ads don't tell me why I would want to buy the car either. I don't endorse that level from Alfa, but I should get more than "huh?" from friends and family when I mention Alfa Romeo.If he can help Alfa succeed in the North American market, where it does not seem to be making much headway, that would be good. I think the national marketing campaign needs to be far more aggressive and the dealers need to do more in the local markets to make Alfa a household name, so that people who are shopping for BMWs and Mercedes and Lexus and Audis will all add Alfa to the test drive list. I don't think that is happening now, even with the great car that the Giulia is and the great SUV that the Stelvio is. The marketing campaign must be fought now as aggressively and with the same focus that Alfa engineers put into the design of these great cars. The Alfa story is way too unknown in the general public this long after the launch in North America.