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We now have Larry’s full attention.

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New executive to lead Fiat brand in North America

Published on May 25, 2023

In Regional News

North America Fiat Company Organization Press Release Fiat & Abarth Brand


Stellantis North America has announced that Aamir Ahmed will lead the Fiat brand in North America, effective immediately.

In this position, Ahmed is responsible for leading the Fiat brand team in North America, providing cool mobility solutions for all.

“Aamir is back where he belongs and at the right time, leading Fiat on its electrification path here in North America,” said Stellantis North America COO Mark Stewart. “We’re excited for him to hit the ground running.”

Ahmed has achieved progressive responsibilities in his career, with extensive experience and a deep understanding of the customer and their technology needs, benefiting the eco-friendly and stylish Fiat brand, pioneering a unique consumer experience for EV buyers.

Ahmed first joined the company in 2011 and held positions in Uconnect/Connected Services and SRT Product/Brand Marketing. He rejoins Stellantis after six years working for both Amazon and Harman International.

He holds a bachelor’s degree in marketing from Wayne State University.

In a related move, Larry Dominique will concentrate on leading the Alfa Romeo brand in North America.
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About time. All of those 500 Yacht Club editions were taking up too much of Larry's day.


Now, can we see some movement at Alfa? Some sort of push for Tonale.
They should pull Fiat out of US and focus on Alfa.. small city cars will never make sense here.
At this point would take a miracle. They could hire Lee Iacocca and it wouldn’t turn this titanic around
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They should pull Fiat out of US and focus on Alfa.. small city cars will never make sense here.
But if they’re electric…
But if they’re electric…
The 500E is a great hit in Europe but too small for NA market. Here people want electric sedans and SUVs...
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But if they’re electric…
The Alfa B-SUV and Fiat600 will supposedly be manufactured in the same facility in Poland, as they are based on the same Peugeot platform.
(Source: 2024 Fiat 600 EV: Everything We Know About The Retro-Flavored Small SUV | Carscoops)

I wouldn't be surprised if they decided not to bring the Alfa B-SUV to N.America because they want to sell the Fiat600 here instead. Either way they're all Peugeots 😂
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The Alfa B-SUV and Fiat600 will supposedly be manufactured in the same facility in Poland, as they are based on the same Peugeot platform.
(Source: 2024 Fiat 600 EV: Everything We Know About The Retro-Flavored Small SUV | Carscoops)

I wouldn't be surprised if they decided not to bring the Alfa B-SUV to N.America because they want to sell the Fiat600 here instead. Either way they're all Peugeots 😂
The B-SUV is not coming to North America. It is too small. Larry D stated that way back in his 2021 video interview.

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