Is 1 car a week (for a brand like this) good, or at this volume, are dealers strongly motivated to move more?
Trying to gauge possible negotiating power with dealer for car on lot.
One car a week per dealership is horrible. Some of these dealerships have invested upwards of $2million dollars in new facilities to sell AR (alongside Maserati in some cases). Plus you have the service staff to pay salaries on (although maybe with Maserati they stay busy enough!).
Dealers are all over the map on pricing. My nearest dealer won't budge from MSRP... claims these cars have no margins and if he sells it for less than MSRP he won't be able to keep the lights on in the dealership. Screw him. All it took was a few more emails and found a dealer that said they'll sell a custom order Giulia Ti for invoice without even mentioning it. Which makes Alfa Romeo of Rochester NY look really pathetic for trying to make customers take pity on them and pay $1000s more for a the same car. Now all I'm waiting on is for their June allocation period to open up, hopefully this coming week.
Some dealers get it, some don't. Car sales is purely about volume and capturing the customer. As long as they're genuinely not losing money on the deal, they should be doing everything they can to make the sale. On a car like the Giulia, with a relatively small dealer network, whenever a dealer turns down a deal they actually risk driving that customer completely to another brand. Some potential customers aren't going to be willing to look at other dealers if they consider to big of an inconvenience. If it wasn't a volume based business, the car companies wouldn't bother publishing monthly statistics on the number of units sold!
On the Giulia and Giulia Ti, you should be able to get invoice or slightly better pricing with very little work.
