I personally think a lot of that will depend on what they build. If they continue to build Alfa's as a premium product then there is a greater chance of production staying in Italy. If the product all goes lowest cost then sure Italy misses out.They are already retooling a plant in Poland to build the Alfa (and stablemates) EVs. They will manufacture vehicles where it's economically advantageous to do so - and you can be sure Italy isn't at the top of that list. I'm sure they will keep a token manufacturing presence there, but at this price point (and merger with PSA group) my bet is they will build more outside of Italy especially when they have more shared platforms and spare capacity elsewhere.
Fiat Chrysler said new hybrid and electric Jeep, Fiat and Alfa Romeo models would be built in Tychy, Poland. The company wants to start production of the first of three new models in 2022.www.autonews.com
There is also a rumor that a new Giulietta is in the offing…It may prove to be an interesting 10 years. (Still, we have to acknowledge that the age of the internal combustion engine is coming to an end. I think we will still have some glorious dinosaurs like the MC-20 and some interesting hybrids…Speriamo e FORZA ALFA!Chiming in here but of course without the US perspective.......
I'm hopeful rather than pessimistic. Some of the things I seeing and reading (agree before it is raised that no one is really walking the walk yet) give hope IMO.
Pleased to see the firing of the UK dealer network. Dealer quality seems like it is an issue everywhere for the brand. Get rid of the dross and invest in the good ones. Few but better dealers for high value, speciality products usually works well. This was my area of business and have taken this approach in the past. Fewer, better people will get the job done for Alfa.
More broadly Taveres comments about quality, service and the customer experience also hit the mark. It seems an honest appraisal that needs to be delivered on.
Imparato - has been a success in fixing up Peugeot. At this stage I'd back him to improve Alfa. Opel in Europe also seem to be on the up and up.
Seemingly keeping Alfa Italian - based in Italy, largely Italian workforce etc
The 10 year investment - seems a reasonable time frame. Tonale will be available for most of that period and we can expect at some point replacements for the Guilia and Stelvio assuming they each have at least a couple of more years to run (and STLA is not due until 2024 ish). These are perhaps not direct replacements though.
I don't think anyone included Alfa in the Stellantis merger to turn it into Peugeot. Stellantis has a portofolio of products that requires differentiation. They value Alfa because it is Alfa - now whether they can deliver futures Alfa's true to the brand is another question that only time will tell.
Don't judge everything from your own perspective. Here in Australia the Stellantis brands are niche - all of them. Jeep likley to the largest (about 8,000 in 2018), Peugeots around 7,000, Alfa about 1,000 or so. Citroen very few and nothing of Dodge or Chrysler to speak of. The fact that Peugeot doesn't sell in the US is of no real consequence now for Stellantis. Provided the US brands continue to sell in their domestic market there is room for a some premium products to top off the range. Alfa and maserai seem to be disgnated that role in the US. The same in Europe - RAM, Dodge etc aren't going to sell in large volumes there but they don't need to - mainstream Stellantis have Peugoet, Citroen and Opel /Vauxhall for volume there. The potential is with Alfa to sell as a more premium product along with DS. Maserati stands a step further up range again. Jeep likley to the largest (about 8,000 in 2018), Peugeots around 7,000, Alfa about 1,000 or so. Citroen very few and nothing of Dodge or Chrysler to speak of. In theory, if properly differentiated Stellantis has good saleable product for most markets.
Volume becomes less of an issue if platforms can be successfully shared. Maybe 100,000 or so premium priced annual Alfa sales globally along side 20,000 Maseratis and 3.5 million Peugeots, Citroens and Opels works. Add in Jeep and there is a whole heap more volume.
I think the hard part in this is not seeing product development. We can see the future of Audi, Merc and BMW in the e-tron, EQ and i models from those brands. We know Alfa's future doens't just rest on the Tonale but for the moment that is all we have. I think the mood will increase when some new models are announced - perhaps still a year or more away and efforts to improve the customer expereince are realised.
Wishful thinking - maybe?
It depends on what I'm buying. I could care less if a Chevy Impala came from the US, Canada or Mexico. But I wouldn't buy a Corvette built in Taiwan, or a Ferrari built in Kazakhstan. A certain amount of what you are 'buying into' with high-end stuff is the lore/legend/history/tradition of that item. And to some extent that's reflected in the cost. Some things I'm not willing to compromise on - A Porsche should be from Germany. A Ferrari from Italy. I would hope Alfa's are all built in Italy, but just like their competitor BMW, these aren't exotics and they are going to build them where it makes financial sense.Just a question, do you guys insist on buying everything else made in America?
Thankfully, in a recent interview, Alfa Romeo CEO Jean-Philippe Imparato declared he has a strong desire to bring back fabled sports car names from the marque’s past as these could boost the passion synonymous with Alfa.
“I’m very interested in the GTV,” he said during the launch of the new Giulia GTA and GTAm in Italy. “There is no statement or announcement at this stage, but I’m just giving you a personal feeling that I’m very interested in the GTV. I also love the Duetto. Allow me to bring Alfa Romeo to a certain level of economic performance, and then we speak.”
Jean-Philippe Imparato has expressed interest in giving the GTV and Spider another go after Stellantis CEO Carlos Tavares’ recent announcement that all of the division’s marques will be given ten years to prove themselves.
Jean-Philippe Imparato said "Do not make confusion between rumor and information. We did not at Alfa Romeo state anything regarding the canning of Giorgio for the moment. I will not answer questions about Giorgio, but we only said we would have a large EV-focused STLA platform at Stellantis."
I Agree. I work in Upper management ( non-alpha related), however Branding / operations, etc. - if i were them, and respectfully speaking, as a former brand ambassador for SAAB... ( i traded in my last of 13 Saabs over a 30 year stretch of only Saabs - to my new Italian Brand). I am a Brand Loyalist... an dlove my alpha! However am also concerned by Lack of response in the forums... Perception is reality Management. Hop in here and disuade / difuse / encourage the Brand , good bad and Ugly... and come out on top! Best,When i got my Giulia in late March 2018, there was a lot of excitement in these forums. Alfa was on the ascendancy, with glowing reviews(mostly), promising sales and an encouraging roadmap. There was a "buzz" around the brand.
Three years later, with minor changes to the existing product line, no "new" products, scaled back options, etc.... a lot of the excitement and buzz seems to have died down. The messaging coming out of upper management seems to be exasperating the sentiment. As some of you might have guessed from my posts in other threads, i am "worried" about the changes that might be coming.... as opposed to "excited".
The general ownership-cycle with cars these days seems to be <5 years(my best guess), with owners looking to trade-up to something new and improved. My guess is that many might hold onto their existing cars, or get into other brands.
Have any of you observed this change? Or am i the only one?
If you’re going to be an ambassador, start by spelling it correctly……ALFA, ALFA, ALFA 🙂I Agree. I work in Upper management ( non-alpha related), however Branding / operations, etc. - if i were them, and respectfully speaking, as a former brand ambassador for SAAB... ( i traded in my last of 13 Saabs over a 30 year stretch of only Saabs - to my new Italian Brand). I am a Brand Loyalist... an dlove my alpha! However am also concerned by Lack of response in the forums... Perception is reality Management. Hop in here and disuade / difuse / encourage the Brand , good bad and Ugly... and come out on top! Best,