I sent most of this to Ben Lyons at Alfa Romeo two years ago, so it looks like much of it got through. Once the corona virus hit, I wasn't able to reconnect to him so I never gave him the full proposal. I'm thinking of sending the entire proposal to Larry Dominique in the next two weeks, although after watching him in the Jay Leno's Garage video, I don't think I've ever seen a representative of any brand appear less enthusiastic. The fact that he's in charge of the brand in the U.S. is a bit unsettling. I'll probably send him the proposal anyways, however my proposal requires brand enthusiasm, so he may not even care. He may just be a numbers guy.This is out of the UK and I'm not sure how this might work in the US but the attached article indicates that Alfa and other Stellantis brands will move to an agency model. IMO this is a significant move that will help solve the many of the dealer issues that are spoken about on this forum ad infinitum. Years ago I managed a similar process for a company that sold high value consumer goods for a product segment of a major manufacturer.
Honda and Mercedes are moving to this model in Australia and I hope Stellantis do the same thing here.
Dealers will be rewarded through the likes of sales commissions, incentives and customer satisfaction. The stock, orders, resale etc are managed by the brand. In short, the brand will manage the whole process.
This along with an improved warranty policy (should such a thing be introduced) in my view will lift the 'mood' of the brand significantly over the coming years.
Stellantis has confirmed that retail franchisees of its Alfa Romeo and DS car brands and all light commercial vehicle (LCV) operations will be subject to agency model sales contracts from 2023.www.am-online.com