To me, it shows lack of creativity on the part of Alfa Romeo to simply do a variation of the original "ice dance" from a few years ago. Maybe it's great for Alfa fans but how does this sell more cars to the average family (if selling cars to the average family & others unfamiliar with the brand is of any interest)? What's the point of any ad if not to sell more of what someone is peddling?I think they had success with the ice dancing one so they did a similar thing here.
Good thoughts. I doubt AlfaCares is monitoring this site to harvest them.It's nice, but that's not how I would ever drive the car. The problem I have with these types of ads (which other companies do where they're blasting through desert landscapes or some other such non-customer use environment), is that they don't show the car in a favorable light where the customer would actually use it, or the way they would use it. This ad doesn't make me want to buy the car, or even look at one. I get it that they want to show the performance, but they need to do it in a way that the customer can connect to and identify with.
As an example, show a daily commute where everything is in black and white; shades of gray. The camera is stationary, watching cars go by. Suddenly a beautiful red Giulia enters the scene and it's the only object in color. The scene shifts into slow motion as the camera pans, following the Giulia as it goes by. Appeal to the desire to not look plain and boring, like everything else on the road. Do something enticing.
Show customers in a car driving; everything is in black and white. They have a very dull and bored look on their face. You're looking at them through the windshield from the front of the car, when suddenly you see them react, mouths open as they both look to their left (camera view's right). The camera pans to the right to see what caused their reaction, and there's an Alfa dealer with beautiful, shiny cars in full color on the lot. Scene shifts into slow motion as they are driving by. Then it goes back into regular motion, and you see the two looking at each other. The driver turns around and goes back to the Alfa dealer and pulls in.
There are many ways they can appeal to the customer's desires; instead of marketing agencies who want to spend big money doing fancy special effects shots that have absolutely nothing to do with anything the customer would actually do. They have to be very creative and memorable with their ads, because they don't have the sales volume to justify a massively expensive marketing campaign like the competition does.