I agree...Yes the hype may have died slightly, but it's only a matter of time before it starts raging again.
Ti & 330 are more in line with one another...the 340 is probably 3-5k more than a Ti...and it makes 40+ hp than a Ti....For me the hype is all about how someone else feels about the car, like Mdriver said it gets you noticed. It allowed me to find out that the Giulia Ti was something I needed to go and test drive. It works for me as a car, does that mean it lives up to its hype and the others I test drove didn't? I think it totally depends on what you want to get out of a car. I'm also fortunate that my Alfa dealership is part of a large existing dealer for other makes and that Paul at Doylestown Alfa Romeo has been great.
All that being said I'm looking at the Ti not the QV but then I was looking at a 330 or 340 not an M so my expectations will be different.