Nope. The service desk advisor actually booked the car in when I complained with the issue. They do not know me from the average Joe Bloggs or Drump Trump. When I dropped the car for the problem to be "investigated" I happened to see the technician collect my keys and pointed him in the direction of the PAM update to save his time. Even if I had not mentioned it to him, the process is for him to raise a Tech Case describing the customer problem and await the technical department to advise on the solution or the lack thereof. Alfa dealers do not or should not apply updates when the Witech2 system does not indicate an issue. Unless an update if flagged up as required when they connect your car to the diagnostic system, they cannot do the update. For issues where an update exists, once approved it will appear against your VIN. It is done this way to ensure an incorrect software is not applied to the hardware of the car causing a dangerous malfunction. I am sure you can appreciate this is not a mobile phone that if bricked cannot cause an accident or injury.Like you said earlier you said you had a problem and the person at the dealer debated you saying that the PAM didn't exist, and you can't update something that doesn't exist, but you being a enthusiast to the car you had to say check again. So if you were the average person that complained about the same beeping problem more than likely nothing would have been updated even though they did complain of the exact problem to get the software updated. This is why FCA needs to change policy and just updated everything like other car manufacturers. Cars are more complex than ever that's why there's so many software updates.
Now, I know independent Alfa dealers who have access to the same Witech2 licenced system, can make the updates appear for your car by knowing what is applicable and doing a workaround. There are 3 independents Alfa specialists (not Alfa franchised) here in the UK who can and will apply "some" updates if suitable.
Cars are more complex than ever so all the more reason why they don't just update all the modules unless it is necessary and approved.