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Attended the North American International Auto Show in Detroit during the industry preview yesterday. The good news is there was a very nice Alfa display with several Giulias in various trim levels on display, plus a Stelvio Quadrifoglio on a dais. They all looked fantastic. The bad news is they were all locked! Could not sit in them, could not open the hood, could not open the trunk. I complained to the only representative on site, an extremely attractive young lady, but apparently not overly bright, whose response was, "I knowwwwww..."
Honest to God, I'm starting to wonder about the people in charge of marketing at Alfa. It seems like one ridiculous decision after another. Directly across the aisle from the Alfa display, people were getting in and out of the BMWs without restriction.
Furthermore, Maserati had no display at all! So you could look at Mercedes, Audi, and BMW, but if you wanted to see a premium car from FCA you were limited to Alfa, and you couldn't sit in it.
Honest to God, I'm starting to wonder about the people in charge of marketing at Alfa. It seems like one ridiculous decision after another. Directly across the aisle from the Alfa display, people were getting in and out of the BMWs without restriction.
Furthermore, Maserati had no display at all! So you could look at Mercedes, Audi, and BMW, but if you wanted to see a premium car from FCA you were limited to Alfa, and you couldn't sit in it.