I guess the Lusso could be a trim that justifies them.But I have the Lusso. I want cooled.
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In response to Alfa getting a foothold, that is a problem for them to overcome but I don't think it helps them to limit options that someone can get in another car. This is the same argument I have with Tesla nuts. Most people don't care what they are driving, they just want something and it will come down to options. If you just laid out options to someone the new honda accord could be just as appealing to them if not more.
I got to drive the Kia Stinger at the DC auto show and I was really impressed with it. Very comparable car in specs to a Giulia and it also had loads more options. I honestly don't even like stating performance car that doesn't come standard with bolstered seats. (even though I know it is)
I've had them in my last 4 cars, one of which was a Lincoln LS from 2003. Why is the Giulia in the luxury segment again (not that I want it to be or want those features)?