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Discussion Starter · #1 · (Edited)


Sergio Marchionne first announced his ambitious five year plan in 2014 but now he’s added two more years to the timeframe and Alfa Romeo’s full product rollout will be pushed back from 2018 to 2020. Not only has the rollout date been revised but their global sales target has most likely also been re-assessed. Originally forecasted to sell 400,000 units globally by 2018, FCA has made no mention of this number nor have they mentioned a new sales forecast in their updated business plan.

Because of China’s automotive market slow down Alfa Romeo will be scaling back in certain areas including research and development, product investment and manufacturing through 2018. Thus causing the delay in releasing the rest of the 8 model lineup. A new midsize utility vehicle is set to hit dealers late 2016/early 2017 but according to the updated business plan, the remaining six new Alfa models: a full-size sedan, two “utility” vehicles, two “specialty” models and a hatchback, will not debut until some time between 2017 and 2020.

Luckily the Alfa Romeo Giulia Quadrifoglio should still hit European showrooms in June with production beginning this quarter but the entry level Guilia’s showroom date is still unknown even though its debut is scheduled to take place at the Geneva auto show this coming March. For those of you in living in the United States, you’ll have to wait three-six months after the European release to get your hands on a Giulia.
 

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Although there are delays at least they have their priorities straight. The SUV space is big and very lucrative, and it's what they're set to come out with next which positions them well for getting into a market all while the time is prime.
 

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FCA is one of the only companies that gives this much detail of their future product plans. It would be more alarming if FCA just stuck to their guns. You have to be able to adapt.
 
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