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Discussion Starter · #1 ·


Alfa Romeo is really pushing the Giulia, but in a good and smart way. Travelers using the Frankfurt airport will see a huge Giulia billboard. This is a particularly good location since the Frankfurt Motor Show is coming up. Just come on down and you'll be able to see the Giulia in the flesh.
 

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Not sure if that's a good way to promote their vehicle because their basically misleading people and that can anger them.
The Giulia's promotional method may be old school but it is strategic.
 

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Great place to put the add as you do get a good portion of people with a certain kind of wealth that'd get them into a vehicle priced like the Giulia.

Any idea's of other appropriate high impact areas they can advertise?
 

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Great places to put up posters would be near the more populated/high end hotels close to the auto show location because that will be where the reporters and potential customers are housed for the duration of the show.
 

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Discussion Starter · #7 ·
Great places to put up posters would be near the more populated/high end hotels close to the auto show location because that will be where the reporters and potential customers are housed for the duration of the show.
But those people are likely already going to take a look, I think they want to try to encourage people to come to the auto show who are on the fence.
 
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