Pirelli P Zero AR Pirelli Sottozero 3
See, this distorts the problem. Your problem was color and we can all agree limitations exist. However, you already liked the car, so much so, that you were willing to risk your ownership experience with a used car.Alfa lost a sale from me due to the limited interior colour options now available. I was fired up to buy a new Veloce but instead bought a lightly used 2020 so I could get the tan interior. Here in Australia at least our colour options are now extremely limited, which I suspect is putting some prospective customers off.
You’re already an Alfista, and no we don’t want to lose you, but again the problem is converting new customers from the competition.
Alfa doesn’t lose comparison articles due to a lack of color choices. They lose due to reliability fears, small interior space, poor dealer access or some other item that BMW does better (actual or perceived).